Infusion CBD is committed to safeguarding your personal privacy. This Notice is designed to help you understand how we use the data entrusted with us and your data subject rights.
What Personal Information Do We Collect And Why?
When purchasing goods from Infusion CBD, you are entering into a contract with us. Upon registering online, we will request you to provide the following personal details:
• Your name
• Email address
Upon purchasing, you will be required to provide:
• A delivery address
• A billing address
• A contact number (optional)
• Email address
If you raise a query, request or a complaint via Infusion CBD social media channels, we will record your social media handle. We use this only to correspond with you and resolve the relevant issue.
If you order as a guest, and you have previously purchased from us we may consolidate your orders against one customer number for customer service, fraud prevention, marketing and analytic reasons.
Your data will be kept for a period of 10 years after your last interaction with us. We need to keep transaction information for auditing and statutory reporting purposes for this period, however we can remove you from our marketing database at your request.
We may also look to include your interests, preferences, feedback and survey responses to your profile in the future. Marketing data includes your preferences in receiving marketing from us; communication preferences; responses and actions in relation to your use of our services.
What Do We Do With Your Data?
Data protection law stipulates that we can use and share your Personal Data only where we have grounds to do so. Infusion CBD relies on one or more of the following legal grounds:
• Contract – to fulfil and provide services related to your order(s).
• Consent – where you agree to us using your information in a stipulated way, e.g. for providing you with marketing content via email.
• Legitimate Interests – where it is reasonable and fair to expect us to process your data in this way, and there is minimal impact on your rights and freedoms, e.g. for marketing or fraud prevention.
• Legal Obligation – where there is statutory or other legal requirement to share the information e.g. where required by a government authority.
Please see the list below, of the ways that we may use your Personal Information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are:
|
What We Use Your Personal Information For |
Infusion CBD’s |
Our Explanation Of Infusion |
|
Register account |
Consent |
N/A |
|
Process, pack and dispatch your orders,including service communications such asorder notifications, changes to subscription deliveries and dispatch confirmation.
|
Fulfilling a contract |
N/A |
|
Undertake website personalisation and administration.
|
Legitimate interest |
Developing products, services, applications, and designs that attract and retain customers. Improving customer interaction with our sites. Defining types of customers for new products or services.
|
|
Email marketing communications informing you of special offers, promotions, new lines and sales.
|
Consent
|
N/A
|
|
Mail marketing communications informing you of special offers, promotions, new lines, and sales. |
Legitimate interest |
Developing products, services, applications, and designs that attract and retain customers. |
|
Service enhancement notifications, such as changes to our Website and new services that may be of interest to you. |
Legitimate interest |
Developing products, services, applications, and designs that attract and retain customers. Improving customer interaction with our Sites. |
|
Marketing communications informing you of special offers, promotions, competitions, new lines, sales, advice, and information across various marketing channels including online advertising and social media Sites. |
Consent |
N/A |
|
Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research. |
Legitimate interest |
Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our Sites. |
|
Maintaining and developing systems, network and data security. |
Legitimate interest |
To provide improved offers and services, and to maintain the safety and confidentiality of your information. |
|
Logistics planning, demand forecasting, management information and research. |
Legitimate interest |
We use information about shopping habits, products bought and volumes, to help us respond to demand, ensure the right products get to the right areas and to help us plan our ranges. |
|
Your Order History & product purchases. |
Legal obligation, Legitimate interest |
For financial reporting, VAT, and auditing purposes; batch recall if required, marketing and analytics. |
|
Call recordings. |
Legitimate interest |
For quality and coaching purposes. Enforcing staff use of agreed protocols and for customer complaint investigations. |
|
Marketing correspondence. |
Legitimate interest |
Competition and incentive correspondence. |
Who Do We Share Your Data With And Why?
Infusion CBD will never pass or sell your data, except where required to fulfil order delivery, or to provide communications as part of Infusion CBD’s normal service, including marketing and analytics. We share your data with our trusted fulfilment partners and incentive partner and ensure all appropriate contractual safeguards and security is in place. Fulfilment partners include warehouse packing services, IT systems, hosting providers and IT support, mailing houses, email services, marketing analysis third parties, and an independent product and service review provider (see below).
We share your Personal Information with external companies that provide services on our behalf including:
• Customer service centre
• Online and social media advertising
• Media agencies
• Mailing houses and printers
• Market research
How We Use Information From Social Media Channels
Information publicly available on social media Sites may be used by us to monitor and review how customers engage with our brand. This process does not always identify individual users. Should we wish to use information posted publicly by you on a social media Site such as Facebook, we will not do so without your permission.
In order to provide improved offers, advice and information, and to evaluate our advertising across various online marketing channels and social media Sites (such as Facebook), we may analyse the following: your Personal Information (limited solely to your email address), products you view and buy, your browsing habits and other ways you interact with us.
Facebook UK is a Joint Controller of the Joint Processing of Personal Data; for more information on how Facebook processes Personal Data and ways to exercise data subject rights, visit Facebook UK’s Data Policy at (https://www.facebook.com/policy.php).
Your Rights
Your Personal Data is protected by legal rights, which include:
|
Your Rights |
Explanation |
|
Right to be informed. |
To know what Personal Data we process, how and why. |
|
Right of access. |
To request access to your Personal Information and information about how we process it. |
|
Right to rectification. |
To have your Personal Information corrected if it is inaccurate and to have incomplete Personal Information completed. |
|
Right to erasure (also known as the Right to be Forgotten). |
To have your personal information erased. |
|
Right to withdraw consent to direct marketing at any time. |
To choose not to receive any direct marketing content. |
|
Right to data portability. |
To electronically move, copy or transfer your Personal Information in a standard form. |
|
Right to restrict processing. |
To restrict processing of your Personal Information. |
|
Rights in relation to automatic decision-making including profiling. |
Rights with regards to automated individual decision making, including profiling. |
Should you wish to action any of these rights, please contact our friendly Customer Care Services via email: info@infusioncbd.co.uk, or call FREEPHONE 0191 435 4779
Please note if you action your right to withdraw consent to direct marketing or your right to erasure this will be implemented immediately, however it may take around five working days to unsubscribe you from email marketing (as email address data is processed in advance) and up to six weeks to unsubscribe you from postal marketing (as mailings are printed in advance).